Commercial Control Centre Loading selected week

Character Commercial Control Centre

Loading releases
Whole business Marketplace trading across all included channels

Trading, profitability, range, stock and Amazon performance.

Data sources and basis
Trading: Loading
Profitability: Loading using COMBINED in GBP.
Amazon period: Loading
Amazon coverage: Loading
Active view: All marketplaces | GBP
How currency, profitability and table sorting work
CCOM trading and COMBINED profitability values are stored in GBP. Product and Amazon currency controls are display conversions where applicable. Click a table heading once for high to low and again to reverse it.
Excel report Full data pack
Amazon financial TACOS target6.5% to 7.5%Financial Amazon advertising divided by Amazon sales from the profitability source.
Perpetua ACOS target15%Perpetua spend divided by Perpetua attributed sales.
Amazon financial TACOSLoading
Decision ruleProtect profitable growthBelow 6.5% may indicate underinvestment. Above 7.5% requires an efficiency check.

Marketplace revenue

Current revenue and week on week movement

Category revenue

Category Detailed

Category scorecard

Core health, margin, stock and recent demand

CategoryRevenueWoWYoYUnitsGMContributionCore activeStockDueCoverN30

Category marketplace mix

Revenue and momentum by marketplace for the selected category

Category diagnosis

Commercial signals from the selected category

Category deep dive

All categories with commercial and stock metrics

CategoryCCOM RevenueWoWYoYUnitsASP GMContributionAd ratioScopeRefund % Core activeStockDueCoverCover inc dueN30N60N120

Category opportunities

Strong growth or underinvestment

Category risks

Decline, weak contribution or high TACOS

Category stock actions

Availability and overstock signals

Range leaders

Selected classification

Range action signals

Automatically identified

NameParent categoryRevenueWoWYoYUnitsGMContributionCore activeStockCoverCover inc due
Trading performance source: this section comes from Loading. It is used for marketplace revenue, units, WoW, YoY, margin, contribution, refunds and advertising ratios. It is separate from the profitability workbook.
MarketplaceRevenueUnitsWoWYoYASPGMContributionRefund %Ad ratioScope
Product source: Loading, worksheet Parent Detailed. Revenue, WoW, YoY, Units and ASP use the selected marketplace record. Merch filtering uses the worksheet's Merch column, and stock filtering uses the Stock quantity already shown in this table.
MoreProductCategoryBrandMerchRevenueWoWYoYUnitsASPGMContributionRefund %Ad %StockDueCoverN30
Profitability source: all figures in this tab come from the COMBINED worksheet in Loading. The worksheet already standardises every country into GBP. Auto keeps these values in GBP. A manually selected currency converts them for display using the uploaded Jul-26 rates.
Amazon profitability scope: This section is Amazon only. Financial Amazon advertising is sourced from the profitability files. 6.5% to 7.5% financial TACOS is on target. Below 6.5% is not automatically good, because it may indicate lost advertising opportunity. Above 7.5% needs review alongside true contribution, growth and organic demand. The 15% ACOS target cannot be tested from the current files because attributed ad sales are not included.

True profit by brand

Financial Amazon advertising by brand

ProductSalesTrue profitTrue contributionUnit profitFinancial Amazon advertisingFinancial Amazon TACOSTACOS statusRefund %Shipping %Fees %Markdown

Availability risk

Incoming overstock

Dead stock exposure

Marketplace gaps0Strong in one major market and weak in another.
Underinvestment0TACOS below 6.5% with healthy true contribution.
Growth opportunities0Strong simultaneous week on week and year on year growth.
Stock backed0Opportunity products with enough stock to support demand.
Opportunity gaps identify products with meaningful revenue in at least 1 marketplace but little or no revenue in another. They are commercial prompts, not proof that every product should be launched everywhere.
ProductCategoryBrandTotal revenueStrongest marketStrongest revenuePotential gap marketCurrent gap revenueStock
Amazon and Perpetua reporting: Parent ASIN TACOS is included in the product view by matching detailed advertising spend to total Parent ASIN sales from the Amazon Sales and Traffic Parent Aggregate report. Under Auto currency, these values display in the original marketplace currency. country TACOS uses Amazon Parent Aggregate total sales as the denominator, not CCOM marketplace revenue or the profitability workbook. the product advertising table is the default view. Use the master marketplace filter to change country and the currency filter to show GBP, local market currency or another uploaded currency. all monetary values are converted to GBP using the rates from the uploaded currency table. ACOS uses ad spend divided by attributed ad sales. TACOS uses ad spend divided by total Amazon sales. Detailed custom exports are used for daily, campaign and product diagnostics. Parent aggregate files remain the preferred source for country and Parent ASIN Amazon totals. When an aggregate report is absent, product TACOS uses Amazon parent SKU sales from Profit History and labels that fallback explicitly. The COMBINED worksheet remains the source of truth for consolidated profitability in GBP. Product rows are aggregated from every available row in each custom report before being embedded.

Country sales and advertising

Displayed in the selected currency

ACOS and TACOS

15% ACOS target and 6.5% to 7.5% TACOS target

Amazon product advertising

Current period Loading

Scaling opportunities

Efficient, converting or underinvested

Efficiency risks

ACOS, CPC and conversion concerns

Export coverage

Detailed reporting completeness

Commercial risks

TACOS and refund risks

Growth signals