Whole businessMarketplace trading across all included channels
Trading, profitability, range, stock and Amazon performance.
Data sources and basis
Trading:Loading Profitability:Loading using COMBINED in GBP. Amazon period:Loading Amazon coverage:Loading
Active view: All marketplaces | GBP
How currency, profitability and table sorting work
CCOM trading and COMBINED profitability values are stored in GBP. Product and Amazon
currency controls are display conversions where applicable. Click a table heading once
for high to low and again to reverse it.
Amazon financial TACOS target6.5% to 7.5%Financial Amazon advertising divided by Amazon sales from the profitability source.
Perpetua ACOS target15%Perpetua spend divided by Perpetua attributed sales.
Amazon financial TACOSLoading
Decision ruleProtect profitable growthBelow 6.5% may indicate underinvestment. Above 7.5% requires an efficiency check.
Marketplace revenue
Current revenue and week on week movement
Category revenue
Category Detailed
Category scorecard
Core health, margin, stock and recent demand
Category
Revenue
WoW
YoY
Units
GM
Contribution
Core active
Stock
Due
Cover
N30
Category marketplace mix
Revenue and momentum by marketplace for the selected category
Category diagnosis
Commercial signals from the selected category
Category deep dive
All categories with commercial and stock metrics
Category
CCOM Revenue
WoW
YoY
Units
ASP
GM
Contribution
Ad ratio
Scope
Refund %
Core active
Stock
Due
Cover
Cover inc due
N30
N60
N120
Category opportunities
Strong growth or underinvestment
Category risks
Decline, weak contribution or high TACOS
Category stock actions
Availability and overstock signals
Range leaders
Selected classification
Range action signals
Automatically identified
Name
Parent category
Revenue
WoW
YoY
Units
GM
Contribution
Core active
Stock
Cover
Cover inc due
Trading performance source: this section comes from Loading. It is used for marketplace revenue, units, WoW, YoY, margin, contribution, refunds and advertising ratios. It is separate from the profitability workbook.
Marketplace
Revenue
Units
WoW
YoY
ASP
GM
Contribution
Refund %
Ad ratio
Scope
Product source:Loading, worksheet Parent Detailed. Revenue, WoW, YoY, Units and ASP use the selected marketplace record. Merch filtering uses the worksheet's Merch column, and stock filtering uses the Stock quantity already shown in this table.
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Product
Category
Brand
Merch
Revenue
WoW
YoY
Units
ASP
GM
Contribution
Refund %
Ad %
Stock
Due
Cover
N30
Profitability source: all figures in this tab come from the COMBINED worksheet in Loading. The worksheet already standardises every country into GBP. Auto keeps these values in GBP. A manually selected currency converts them for display using the uploaded Jul-26 rates.
Amazon profitability scope: This section is Amazon only. Financial Amazon advertising is sourced from the profitability files. 6.5% to 7.5% financial TACOS is on target. Below 6.5% is not automatically good, because it may indicate lost advertising opportunity. Above 7.5% needs review alongside true contribution, growth and organic demand. The 15% ACOS target cannot be tested from the current files because attributed ad sales are not included.
True profit by brand
Financial Amazon advertising by brand
Product
Sales
True profit
True contribution
Unit profit
Financial Amazon advertising
Financial Amazon TACOS
TACOS status
Refund %
Shipping %
Fees %
Markdown
Availability risk
Incoming overstock
Dead stock exposure
Marketplace gaps0Strong in one major market and weak in another.
Underinvestment0TACOS below 6.5% with healthy true contribution.
Growth opportunities0Strong simultaneous week on week and year on year growth.
Stock backed0Opportunity products with enough stock to support demand.
Opportunity gaps identify products with meaningful revenue in at least 1 marketplace but little or no revenue in another. They are commercial prompts, not proof that every product should be launched everywhere.
Product
Category
Brand
Total revenue
Strongest market
Strongest revenue
Potential gap market
Current gap revenue
Stock
Amazon and Perpetua reporting: Parent ASIN TACOS is included in the product view by matching detailed advertising spend to total Parent ASIN sales from the Amazon Sales and Traffic Parent Aggregate report. Under Auto currency, these values display in the original marketplace currency. country TACOS uses Amazon Parent Aggregate total sales as the denominator, not CCOM marketplace revenue or the profitability workbook. the product advertising table is the default view. Use the master marketplace filter to change country and the currency filter to show GBP, local market currency or another uploaded currency. all monetary values are converted to GBP using the rates from the uploaded currency table. ACOS uses ad spend divided by attributed ad sales. TACOS uses ad spend divided by total Amazon sales. Detailed custom exports are used for daily, campaign and product diagnostics. Parent aggregate files remain the preferred source for country and Parent ASIN Amazon totals. When an aggregate report is absent, product TACOS uses Amazon parent SKU sales from Profit History and labels that fallback explicitly. The COMBINED worksheet remains the source of truth for consolidated profitability in GBP. Product rows are aggregated from every available row in each custom report before being embedded.